Virgin Hotels CEO doesn't see Nashville cooling off...!!!
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Virgin Hotels CEO Raul Leal knows Nashville is hot — and he doesn’t think it’s going to cool down for a long time.
“The city has experienced such explosive economic growth, and I believe it’s one of the strongest performing hotel markets,” he said. “We like the proposition of Nashville as a destination.”
The hotel brand, an offshoot of the multi-billion dollar Virgin Group founded by British entrepreneur Sir Richard Branson, announced plans Thursday to open a Virgin Hotels property on Music Row in mid-2016.
It will be the brand’s third announced hotel – behind Chicago and New York – but it could be the second one to open, said Leal, behind Chicago, which is set to open later this year. Leal expects to make a fourth city announcement this year.
The Nashville property, being developed by Nashville-based D.F. Chase Inc., has been slated for a mid-2016 opening.
Leal said Nashville has been on the Virgin Hotels' radar since the company launched, just over three years ago, and he credits D.F. Chase with bringing them the right location. The proposed and eventual address – One Music Row – intrigued the company, which has a strong music history.
“We always felt that Nashville would be at the top of … the cities we wanted to be in, especially when you have an address like One Music row,” he said. “It ties so well into the music roots of the Virgin brand, which is really known for music.”
In addition to 240-rooms, the hotel will feature a roof top venue, ground-floor food and beverage, a spa and fitness center, meeting room space, a parking structure and a recording studio for professional artists, with a guest component that will be revealed later in the design. Leal’s goal is for the hotel to feel like it’s been in the community a long time, with unique offerings that cater to and reflect the community.


http://www.bizjournals.com/nashville/blog/2014/04/virgin-hotels-ceo-doesnt-see-nashville-cooling-off.html

Aarthi
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Exit Realty Diversified
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