I'm a die hard fan of Telugu movies. 
I started watching Telugu movies here at Nashville from Telugu $9, Hindi $8, English $8 to $10, Then
Telugu $12, Hindi $10, English $10, then 
Telugu $15, Hindi $10, English $10, then
Telugu $18, Hindi $10, English $10, then
Telugu $20, Hindi $10, English $10, then
Telugu $25, Hindi $12, English $12 

why Telugu movie $25 ???? 
why ??

In piracy and online website reviews era, producers wants to get most of it from the first day screenings. 
Also, number of screens is less compared to Hindi and English movies.
If you are not a dye hard fan of that movie hero then just wait one more day till it gets $18.00.